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Beginner's Guide to BrandLand

The Brand Development Company was created in 2003 to focus on helping clients do a better job of positioning themselves relative to variables such as optimum target audience, competitive set, value proposition, unique selling proposition, brand message, brand personality and other variables.Too, I wanted to be "perfectly helpful" --free to offer a totally unbiased approach that helps you as much or as little as you need, even to the point of referring you elsewhere or  giving you tips for DIY. I also wanted to go sailing, write the great American novel and meet interesting people around the world. 

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