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Brand Positioning Statements 601 |
In our previous dispatches, we introduced the subject of the Brand Positioning Statement as an important brand positioning guideline (or “platform”). We described them as brief, four-part descriptions of a brand’s “essence” relative to target, competitive set, demand and delivery (unique selling proposition). We went on to break down and discuss targeting, competitive set and demand (desire) in terms of The Brand Development Company’s twist on creating them and applying them.
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Brand Positioning Statements 501 |
In our previous dispatch, we introduced the subject of Brand Positioning Statements as an important brand positioning guideline (or “platform”). We described them as brief, four-part descriptions of a brand’s “essence” relative to target, competitive set, demand and delivery (unique selling proposition).
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Read more...
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Brand Positioning Statements 401 |
Brand Positioning Statements are brief, four-part descriptions of a brand’s “essence” relative to target, competitive set, demand (desire) and delivery (unique selling proposition). Previous articles provided an overview and two-part dissection of targeting. Today’s dispatch addresses the second component of this platform: The Competitive Set.
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