results. quickly. at less cost.

Brand Positioning Statements are one of three types of branding guidelines (or "platforms") used by The Brand Development Company, the other two being the Brand Message (sometimes called a Communications Platform) and the Brand Personality (also known as a Creative Platform).

The Brand Development Company was created in 2003 but didn't really come to life until earlier this year when a strange package arrived from Czechoslovakia. In it were three one-liter bottles, valued at about $300 each, of absinthe, a greenish, mouthwash-like "spirit" that, turns out, tastes worse the more you drink.