|
The Brand Message is the second of three types of brand positioning guidelines (or "platforms") developed at The Brand Development Company, the other two being the Brand Positioning Statement and Brand Personality. Together, these three act as a tripod foundation to sales and marketing activities. Businesses that have them have an advantage over those that don't. Let me know if you disagree.
|
|
Read more...
|
|
|
Brand Positioning Statements 601 |
In our previous dispatches, we introduced the subject of the Brand Positioning Statement as an important brand positioning guideline (or “platform”). We described them as brief, four-part descriptions of a brand’s “essence” relative to target, competitive set, demand and delivery (unique selling proposition). We went on to break down and discuss targeting, competitive set and demand (desire) in terms of The Brand Development Company’s twist on creating them and applying them.
|
|
Read more...
|
|
|
Brand Positioning Statements 501 |
In our previous dispatch, we introduced the subject of Brand Positioning Statements as an important brand positioning guideline (or “platform”). We described them as brief, four-part descriptions of a brand’s “essence” relative to target, competitive set, demand and delivery (unique selling proposition).
|
|
Read more...
|
|
|
<< Start < Prev 1 2 3 4 5 Next > End >>
|
