The sails were taunt as metal wings and the keel was dug in, tracking firmly like an ice skate blade. They’d given up on the “Electric Slide” down below –most were hugging the bulwarks and clutching the fiddle edges but otherwise oblivious as sheets of spray shot over the bow. Evin and I were drenched but having fun. It was perhaps the wettest client-agency PR meeting in the history of PR.
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In Public Relations 101, 201 and 301, you got a free sailing lesson with a long wet discussion of public relations relative to objective ...the sum of it being that what separates public relations from all other marketing mediums is its emphasis on building awareness and credibility....
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The guy from Chicago never called back but I am still on hold reading email – this time, at the docks, via a faint and unsteady WiFi signal. I'm crammed into Ibis’s tiny dining area with one foot in the bilge and the other on a tool box, waiting on Mike The Boat Man and his bearded, ear-ringed, long-haired assistant to come back. Forty minutes ago, wearing nothing but jean cut-offs, they'd climbed aboard a moped and putt-putted off to buy engine parts.
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