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The Brand Personality is one of three types of brand positioning guidelines (or "platforms") developed by The Brand Development Company. Although "Brand Personality" might be the term more frequently known, we've found "Creative Platform" gets clients interested in their brand and in the concept of branding.

The Brand Personality is one of three types of brand positioning guidelines (or "platforms") developed at The Brand Development Company, the other two being the Brand Positioning Statement and Brand Message.

The Brand Message is the second of three types of brand positioning guidelines (or "platforms") developed at The Brand Development Company, the other two being the Brand Positioning Statement and Brand Personality.