Two-Day Brand Development Workshop
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Our Brand Development Workshop creates a
Brand Positioning Statement, Brand Message and Brand Personality via a
series of exercises and discussions facilitated in private (one client
at a time) two-day sessions open to 3 -6 key personnel.
The Brand Development Workshop is the ideal for situations
where group participation in an interactive process is needed to
collect input, disarm resistance, achieve consensus and build an
enthusiastic team dynamic. It is also ideal for individual business
owners and entreprenuers wanting a multi-dimensional understanding of
their business model's potential brand positioning in just two days.
Branding includes development and use of logos, but logos are just one of many aspects of branding.
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The Workshop format is often implemented as a retreat. Group excursions
to dive/sail destinations in the Caribbean are available at special
rates.
The Two-Day Workshop deliverable is a Summary Report, averaging 7 -
12 pages in length, that describes the fully competed Brand Positioning
Statement, Brand Message and Brand Personality. This is of significant value to investors and employees.
Note: Workshops with fewer or more participants than the 3 - 6 standard are also available on a
case-by-case basis |
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