| Brand Review
The Brand Review process is a
crash course on branding that helps clients understand the potential
value of using brand positioning guidelines (or "platforms") to improve
the effectiveness and efficiency of their sales and marketing
activities.
The Brand Review is implemented using a series of
discussions and exercises via phone or email.
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| This approach has proven to be effective for startups and small companies that do not have the time or money for full-scale development of brand positioning
platforms (via the Workshop or Study). It delivers preliminary recommendations for brand positioning relative to targeting, competitive set, SWOT and other variables.
The Brand Review deliverable is a series of memos and notes totaling 3 - 7 pages. |
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