| Logos
Logos can be used to visually represent any number of things
including companies, organizations, products, services, methodologies
and philosophies.
Branding includes development and use of logos, but logos are just one of many aspects of branding.
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| Ideally, logos are designed to reflect brand positioning guidelines
(or "platforms") such as a Brand Positioning Statement, Brand Message and Brand
Personality. These enable the logo design to home in on variables such as targeting and competitive set to achieve greater relevancy and impact. Given the importance of your logo, we encourage you to give it the thought it deserves. For a new or updated logo, talk to us first before getting started. |
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