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“A brand is a living entity — and it is enriched or undermined
cumulatively overtime, the product of a thousand small gestures.” —
Michael Eisner, former CEO, Disney
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Brand Management is an act of assuring that brand positioning is
appropriately reflected across all sales and marketing aspects of the
brand throughout the life of the brand.
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A Brand Standards Manual is a guide book containing easy-to-understand
information on how to appropriately and consistentyly convey Brand
Message and Brand Personality in sales and marketing mediums such as
correspondence, web sites and advertisements, etc |
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Experience Management, or Branded Customer Experience, is a highly
specialized aspect of Brand Management that strives to create a very
intricate emotional connection through careful manipulation of live,
one-on-one (often face-to-face) customer - brand interaction.
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Testimonials:
"At a time when competitors were moving in with
inferior imports, Tim's process gave us a fresh look at the market and
helped us think ‘outside the box' to effectively update our brand
position relative to builders, architects and specifiers. We
identified ways to improve and expand our self-promotion while also
getting more benefit from existing resources. We now have a stronger,
more viable marketing program, and a more confident stance in the
marketplace."
—Joe Hartsel, National Sales Manager, Bommer Industries, Landrum, SC
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