| Half Day Brand Audit
Our Half-Day Brand Audit helps clients
evaluate their current brand positioning through a private (one client
at a time) interactive series of exercises and discussions open to 1 -
30 participants.
The Audit covers a broad number of considerations including
targeting, competitors, SWOT, Brand Positioning Statement, Brand
Message and Brand Personality. It includes a review of existing
marketing materials and compares them to what participants feel is
needed to succeed.
The Half-Day Brand Audit is ideal for existing companies interested
in a brand positioning "check up." (Please note that the Audit format does not develop brand
positioning guidelines in their entirety -- it provides an assessment
of where the brand appears to be positioned and provides
recommendations for improvement).
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The Brand Audit deliverable is a 7 - 12 page Summary Report that
serves as a valuable resource to investors and employees. |
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