"Brand loyalty is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." — Edward Artzt, former CEO, Procter & Gamble
Brand Development
Three different types of brand positioning guidelines (or "platforms") are used. read more…
Brand Message
iStock_000003054353Small.jpg The Brand Message describes 5 - 9 key brand attributes in terms of their special importance to a given target group, competitive set and other variables.
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Brand Positioning Statement
Brand Positioning Statement

A Brand Positioning Statement is a four-part description of a brand's essence relative to targeting, competitive set, demand and delivery (unique selling propostion). 

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Brand Personality
Brand Personality A Brand Personality describes strategic choice of wording and (to some extent, at least) color relative to targeting, competitors, trends and other variables.
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Brand Positioning
Brand Development
Brand Methodologies
Brand Management

Testimonials:

"This program is a great tool.  It enabled us to determine the most effective position relative to customer demands, competitors and other conditions unique to our business.  We had heard it described as ‘having a marketing guru walk around in your head' and we weren't disappointed by that description.  The process really helps you understand all the puzzle pieces, then quickly put them together as a sensible foundation on which to build."

— Don Strouse, President, 1st Alliance Mortgage, Dallas, TX