Art Department
My successful, hands-on experience in brand development, strategic planning, copy writing, creative direction and PR enables me to develop high impact, seamlessly integrated marketing components for clients seeking senior-level capabilities at reasonable cost. I love what I do ... Internet Marketing Engineer An industry veteran of over 25 years in the technology field, I build Content Management Systems based on the best in class Open Source solution: Joomla! Joomla makes sense for most small business websites because it is very easy to enter and update your content, products prices, offers and special deals. You don't have to pay a webmaster for each update of your site --you can do it yourself without a lot of technical knowledge.
I have a BFA concentrated in Graphic Design and have worked as an in-house designer for a University, a high-end real estate company, an ad agency and a broad range of freelance clients. In addition my work as a designer I also teach Corporate Education classes at a nearby community college. I enjoy keeping up with the latest trends and creating clean, functional graphics. In 15(+) years, I have seen and shot it all. My portfolio spans a virtual "Who's Who" of companies, magazines, calendars and direct marketing. My images are colorful, creative, dramatic, exciting and fun. Experience is what separates me from the rest of the pack -- talent is what keeps me there. (Bilingual/Spanish) One of the things I find most interesting about being a bilingual designer is that my possibilities of create a good design really expand because when you speak a different second language and know the culture of another country then you know two different worlds with a different perception of design.
With over 10 years of experience in graphic design, François puts all of his talent and passion into everything he does. From a simple logo to a complete ad campaign the client is always to benefit from his quality in craftsmanship that he prides himself on so proudly.
"There's an adage that states "A designer knows he's achieved perfection not when there's nothing else to add, but when there's nothing else to take away". I strive to achieve this balance with every project. I believe in "less is more", and my work communicates that by being clean, easy to understand, contemporary and aesthetically pleasing".
Dedication to producing a quality image and meeting the client's expectations is the job. The passion comes from being there, witnessing a moment, and capturing it. Hopefully, I can convey that singular emotion within my photography. By shooting in natural settings and light, I strive to bring a "real life" feel to my images. A journalistic and editorial approach to photography best describes my eye.
With ten years of experience designing for major clients, I specialize in motion broadcast graphics, print graphics and logo design. I have concepted and designed network news packages, spots and promos, and helped establish brand identity for new programming. My work is described as having "clean and modern sensibility" and I enjoy the challenges of interpreting, achieving and delivering a client's vision.
As an award-winning graphic designer with a Bachelor of Fine Arts degree, I offer over two decades of solid professional experience and a clean, classic approach to effective visual communication. As a member of The Brand Development Company's cyber art department, my work reflects a keen awareness of the target audience and other strategic variables combined with enthusiasm for creative challenges, solid conceptual and design skills; efficiency and sophistication.
(Bilingual/Spanish) Throughout the years I have designed for non-for-profit organizations, artists, photographers, other graphic designers, clothing designers, magazines, authors, real estate businesses, motivational speakers and more. I enjoy all types of design work but especially love to design logos. |
