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The Brand Development Company was created in 2003 to focus on helping clients do a better job of positioning themselves relative to variables such as optimum target audience, competitive set, value proposition, unique selling proposition, brand message, brand personality and other variables.Too, I wanted to be "perfectly helpful" --free to offer a totally unbiased approach that helps you as much or as little as you need, even to the point of referring you elsewhere or giving you tips for DIY.
I also wanted to go sailing, write the great American novel and meet interesting people around the world.
Who doesn't?
So off I went into my great adventure of going it alone ...without partners, without a receptionist, without knowing how to fill out a FedEx form, without knowing how to fix my own computer glitches, without knowing who to trust and who not to.
True, there's a certain satisfaction that comes from being the Oz behind the curtain but it's also true what they say about being lonely at the top --especially when the top is all there is.
It's been scary and it's been fun.
I got to go sailing. I got to write the world's crummiest book about an ad executive fleeing his job and ex-wife to go live in his mother's rundown plantation house on Edisto Island, South Carolina, and then I got to meet really excellent and totally cool people from around the planet: China, Dubai, Australia, France, Ireland, England, Romania, Bucharest and across the U.S. I got to build a beach house ...in the middle of a cow pasture (but that's another story for a different web site)...
And then I got to create BrandLand: a place on the Internet where anyone can come at any time to sit, sun, sip, sail and shoot the breeze.
Here, there's no rules other than to be kind to others, take a turn at the wheel and try not to spill red wine on that section of teak over there next to the sander.
Thank you for visiting. Stay as long as you like. Come back as often as you can.
Cheers,
T.B.
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