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The guy from Chicago never called back but I am still on hold reading email – this time, at the docks, via a faint and unsteady WiFi signal. I'm crammed into Ibis’s tiny dining area with one foot in the bilge and the other on a tool box, waiting on Mike The Boat Man and his bearded, ear-ringed, long-haired assistant to come back. Forty minutes ago, wearing nothing but jean cut-offs, they'd climbed aboard a moped and putt-putted off to buy engine parts.
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A guy calls from Chicago. I answer my landline “Hello?” “I needa marketing plan,” the guy says. Then: “holdonna minute.” I hear a meaty hand slide over the mouthpiece then hear some meaty sounds slip passed the hand into the phone: One guy mumbling to another guy and the other guy mumbling back. Horns honking and brakes squeaking in heavy downtown traffic. I remember Chicago fondly, but am glad to be far from the cold windy shadows and sticky wet snow.
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The Brand Personality is one of three types of brand positioning guidelines (or "platforms") developed by The Brand Development Company. Although "Brand Personality" might be the term more frequently known, we've found that "Creative Platform" is more interesting to clients.
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The Brand Personality is one of three types of brand positioning guidelines (or "platforms") developed by The Brand Development Company. Although "Brand Personality" might be the term more frequently known, we've found "Creative Platform" gets clients interested in their brand and in the concept of branding.
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The Brand Personality is one of three types of brand positioning guidelines (or "platforms") developed at The Brand Development Company, the other two being the Brand Positioning Statement and Brand Message.
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